This was one of my favourite projects – developing and launching a relevant integrated creative agency was a great opportunity to see how the marketing requirements for business have changed over the years. How the development of digital has altered the marketing platform and how it can be combined with traditional techniques to achieve success.
I joined Barley House Group with the challenge to launch a new agency, working alongside the Creative Director, creating a new brand and business strategy to re-position it as an integrated creative agency. Within eight months we created a whole new agency model which included: targeting strategies, new brand strategy/positioning with guidelines, clever marketing campaigns, a suite of new products to include client brand workshops, new business pitch processes, agency workflows, new internal environments, digital and social media strategies, training/appraisal programmes for staff and financial forecasting with measurement tools. I have spent the last year leading the agency at board level with responsibilities covering marketing, client services, planning, and positioning.
A new department was established for client services with a suite of new processes to successfully manage existing clients and nurture leads. With a result of winning clients and delivering marketing services within a range of sectors including IT, pharmaceutical, property, mobile communications and education.