Marketing Research
Carrying out in- depth analysis of your internal and external environment to include employees, customers, clients, stakeholders, competitors and market place. Using secondary desktop and primary questionnaire/focus groups. This is produced to inform key business discussions that will help achieve business objectives.
Marketing Strategy
This is developed from internal analysis of your business performance, your aspirations, thorough research internal and external research and identified opportunities within the market place.
Marketing Plans
This lays out the exact plan and activity of work that is required to achieve your business and marketing objectives. A full project plan of exact work streams and timing plans will be produced.
Integrated Communication Plans
It is key to develop a plan of marketing activity that will reach your target market within the budget you have set. In order to reach maximum exposure and campaign success this needs to be planned carefully.
Social Media Strategy
Social media forms part of the integrated communications plan and dependant on your business and who you are trying to reach this plan will vary. The new digital platform creates a whole new playing field for marketing and it is key that us marketing experts stay abreast of the changes and how each channels work to maximise social media that grows brand awareness and business success.
Marketing Implementation
If your need someone to implement your marketing activity then I can help. I am confident and experienced in delivering a full range of marketing mix activities.
I also have a full list of trusted partners who can deliver specialist task
Review and Analysis
The market, consumers and behaviours constantly change that's why it is absolutely crucial that constant analysis of budgets, activity and return on investment are reviewed. This is part and parcel of any work I carry out.